Walkman is Sony's audio cassette player brand, now used to market its portable audio and video players. The original Walkman introduced a change in music listening habits, allowing people to carry their own choice of music with them.
The device was built in 1978 by audio division engineer Nobutoshi Kihara for Sony co-chairman Morita, who wanted to be able to listen to operas during his frequent transpacific plane trips.[1] The original Walkman was marketed in 1979 as the Walkman in Japan, the Soundabout in many other countries including the US, Freestyle in Sweden and the Stowaway in the UK. [2] Morita hated the name "Walkman" and asked it to be changed, but relented after being told by junior executives that a promotion campaign had already begun using the 'Walkman' name and would be too expensive to change.
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